Federal Trade Commission's Authority to Regulate Marketing to Children: Deceptive Vs. Unfair Rulemaking. by Health Matrix

Federal Trade Commission's Authority to Regulate Marketing to Children: Deceptive Vs. Unfair Rulemaking.

By Health Matrix

  • Release Date: 2011-03-22
  • Category: Health & Fitness

Brief Description

ABSTRACT Food and beverage marketing directed at children is of increasing concern to the public health and legal communities. The new administration at the Federal Trade Commission and abundant science on the topic make it a particularly opportune time for the government to reconsider regulating marketing directed at youth. This Article analyzes the Commission's authority to regulate food and beverage marketing directed at children under its jurisdiction over unfair and deceptive acts and practices to determine which avenue is most viable.

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