Fortune The Greatest Business Decisions of All Time by Verne Harnish, Jim Collins & Editors of Fortune Magazine

Fortune The Greatest Business Decisions of All Time

By Verne Harnish, Jim Collins & Editors of Fortune Magazine

  • Release Date: 2012-10-02
  • Category: Business & Personal Finance
4 Score: 4 (From 40 Ratings)

Brief Description

Decisions equal success-nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century? 

Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company. 

ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions

"CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the C-suite moves that separated winners from the competition." -Samuel J. Palmisano, Chairman and former CEO, IBM

"A great resouce! Learning about how others make great decisions can help you make great decisions! A fascinating, practical history that can change the way that you make decisions. Required reading for decison-makers- at all levels!" -Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There. 

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Customer reviews

  • Absolutely Amazing

    5
    By Greghsnow
    Greatest read of the year for me thus far! You can knock it out in a few hours and learn a ton.
  • Behind-the-scenes look into companies that have become household names!

    5
    By epictraveler
    This book is great for entrepreneurs - shows how even the simplest tweak in a business model could be the right one to give your company the success you want! Loved the stories about Zappos and Apple.
  • Every entrepreneur should read this

    5
    By borisvvz
    It is always more interesting to read about other peoples mistakes than only their successes. This book focuses on how companies managed to prevent mistakes by making the right decision at the right time. That seems even most valuable and educational than reading only about success or failure! I can highly recommend this book if you work in a company and are involved with strategic decisions or if you are an entrepreneur.

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